Think Before You Act: Every marketing campaign starts with a GOOD PLAN.
It’s an age-old prophecy: Successful tactics are always driven by a successful strategy. An awful lot of valuable time and dollars can be wasted if a strategic plan is not developed prior to executing a tactic or campaign. And yet, advertisers continue to make this error on a regular basis. At A+H our first rule of engagement is never to appear to be blatantly selling something. It’s the quickest way to lose a customer.